Building Bridges Between Strategy, Structure & Capital
About Us
About Us
2 Bridges Group is a New Zealand–based boutique strategic advisory and incubation firm headquartered in Auckland.
We specialise in connecting strategy, organisational structure and capital to support business growth, cross-border expansion and long-term value creation.
Our work focuses on two areas:
• Supporting international companies entering the New Zealand market
• Helping New Zealand businesses upgrade their strategy, governance and capital structure
Through our global network of partners, investors and industry specialists across Asia, Australia and the Middle East, we help transform business ideas into scalable and investment-ready organisations.
Our Services
Strategic Advisory
Supporting companies in defining long-term strategy, cross-border expansion and industry positioning.
Examples include:
• Market expansion strategy
• Business model development
• Strategic partnerships
• Mergers & acquisitions advisory
Structural Architecture
Designing governance, operational and compliance structures that enable scalable and investment-ready businesses.
Including:
• Corporate structure design
• Governance frameworks
• Compliance alignment
• Organisational architecture
Capital & Investment
Connecting businesses and projects with strategic investors, funds and global capital partners.
Focus sectors include:
• Renewable energy
• Infrastructure
• Industrial technologies
• Cross-border investment
Our Team & Advisors
Martin Tong
Founder & CEO, 2 Bridges Group. 20+ years in cross-border investment, corporate strategy, and legal advisory.
Chris Choi
Co-founder & COO, 2 Bridges Group. Specialises in business architecture, operations execution, and strategic delivery.
Liam Corkery
Consulting Partner, former NZ Trade Commissioner to Beijing. Expert in investment, partnerships, and M&A.
Lili Wang
Office Manager, 2 Bridges Group. Coordinates operations, documentation, and cross-team execution across projects and partners.
Kevin Parish
Consulting Partner, former NZTE Trade Commissioner (Hong Kong & Macau). Deep experience in trade and market entry.
Robin  La  Pere
Consulting Partner, franchise and growth specialist. 25+ years in channel development, business expansion, and sales acceleration.
Cali Chan
Brisbane Partner, 2 Bridges Group. 17+ years in finance, risk control, and corporate structuring.
Anthony Gold
Strategic Partner, 2 Bridges Group; Executive Director, AGMC Group. 20+ years in strategy and business development.
Clients & Strategic Partners
2 Bridges Group serves as the Oceania Operations Center of YINGKE MATRIX, leveraging YINGKE’s extensive expertise and global network in business consulting and legal services to deliver cross-border solutions throughout the region.
Ernest Energy is a New Zealand-based battery and energy storage brand, with 2 Bridges Group as a founding shareholder. The company is dedicated to advancing innovative energy storage solutions to support New Zealand’s clean energy transition.
Network Electrical Services is a leading New Zealand energy construction and EPC enterprise, with 2 Bridges Group as a strategic partner. Together, both companies collaborate on the development and implementation of large-scale renewable energy projects.
Weltrus Energy is a Chinese renewable energy equipment and component supplier, partnering with 2 Bridges Group to introduce advanced clean energy technologies and products into the New Zealand market.
Contact Us
2 Bridges Group
Auckland | Christchurch | Shanghai | Brisbane
If you have any questions or need assistance, please don't hesitate to contact us. We are happy to help you.
Disclaimer
2 Bridges Group disclaims all liability for any claim, loss, demand, or damage of any kind (including negligence) arising from or in connection with the use of this website or any information, content, or materials contained on it or on any linked websites.