Reciprocal Links – How important could they be? In my view reciprocal links are second only to search engine listings as a way to get visitors to ones site. Reciprocal links are links with other sites, which are generally linked to the theme of the website. The concept is easy you link to site, and that sites webmaster returns the favour and links back to your site. For some reason or another you always receive much more traffic from sites, then you give out.
This technique of traffic building is vital and its free, its simply a matter of contacting the right webmasters and getting the right links. However a complete blown ‘link-hunt’ may be time consuming however the benefits it may bring are huge. One of them are:
The visitors that can come from related websites are highly targeted and you have a far greater probability of selling them your product or service, simply because they have come in your site by way of a link over a related website you know they have an interest in your sites theme, otherwise they wouldn’t be over a site that is certainly linking for you and furthermore they definitely wouldn’t click through when they weren’t interested. So these are generally prime prospects for your product or service and best of all you don’t must pay for a single one.
Also it will be worth suggesting that it is very unlikely that once a web link is on someone’s site that it will likely be taken down. Because of this once a link is up, odds are it will be sending you free visitors because of its lifetime, free visitors = free sales = more profit.
Reciprocal linking is my personal favorite form of marketing, even though a great Search Engine campaign brings in much more traffic than any number of links can. I only say this because it’s ideal for sites only starting out as you can tell the visitors (AND SALES) arriving within events of contacting webmasters for links. Particularly if you can secure contact us.
Also besides getting visitors through the linking site itself, recently some major search engines are employing the number of links to some site as an important factor in establishing a sites relevancy. The concept behind this is the fact that more links a website has to more valuable it ought to be. Also this method of utilizing the amount of links being a relevancy factor helps the major search engines defeat gateway/doorway pages. Why would anyone hyperlink to ‘bare-bones’ keyword filled doorway page? – Simple answer – they wouldn’t. And search engines like google know this.
Google is easily the most prominent in the big boys to use this technique, and features brought me a lot of website visitors to my hobby site. Hobby site? you may ask. Well you could be interested to see which i am even the webmaster of and ohfxct been for a couple of years.
The last time I checked on Altavista I needed 169 sites linking to Irish Boxing News.com, and I am ranked number 3 on Google for the search term ‘boxing news’ . I become about 25 – 40 visitors each day from Google for this particular search term alone.
Before Google introduced the quantity of links to a site being a relevancy factor I wasn’t even in the very best 20, now however because I have a lot of quality sites linking to Irish Boxing News.com the googlebot feels I deserve position 3.
More search engines like google will likely come around to this particular way of ranking as Google indicates with its tremendous growth that its a great method of establishing relevancy.
So hopefully you will see why reciprocal linking is really vital that you any ‘serious’ webmasters. My Irish Boxing News.com site gets about 150 visitors each day, pretty good for any site without a budget plus it’s a distinct segment information site, and doesn’t have broad appealScience Articles, anyway the majority of them originate from search engines like google but about 50-60 result from links on other sites. Just Multiply them numbers by 4 or 5 for any site with mass appeal such as an Online Marketing site and you may really commence to see the strength of developing links with some other sites.