Social networking is a well-known term used to illustrate using online social network sites (including, for example, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs and other collaborative Internet forums for marketing, sales promotion, public relations and customer care etc. Businesses, whether online or traditional, are increasingly realizing that promoting their internet site and business through social networking is a powerful strategy that gets them links, attention and, above all, an enormous amount of quality traffic at an inexpensive.
Social marketing is surely an effective low-cost adjunct to conventional website promotion strategies such as link exchanges, search advertising or purchasing banner and editorial ads on relevant sites; providing natural or spontaneous links to large groups of people (without the suspicious commercial overtones of paid advertising!). This is a low-cost/high-return strategy, which many an occasion may involve only the cost of your time and energy which of getting a freelance programmer or designer rather than spending large amounts on regular internet advertising methods.
Social media is generally community-specific and enables you to target a particular group of people with common interests (which may normally support your marketing objectives) without disturbing other methods of generating traffic to your website. Very importantly, social media networks, by permitting user participation and something-to-one interactions (as opposed to sending conventional promotional messages) really helps to build consumer confidence and trust, one of the most important ingredients for any successful online marketing programme. Such confidence and trust also allows internet marketers to utilize viral marketing techniques where their marketing messages are replicated through user-to-user contacts!
An effective social media strategy, aside from getting men and women to your site, has other important secondary benefits. For instance, many search engines like google give importance to the amount of incoming links a web site has, while ranking it; as well as the multitude of spontaneous links from websites of social networking members helps you to enhance your rankings. This really is particularly important for first time websites which could find it difficult initially to get links through conventional means.
An appealing development over the web marketing space related to social networking is the fact many sites include features where companies can create profiles (Facebook, for example, allows companies to create ‘pages’) where users can become ‘fans’ of the company; its products; services etc. As more businesses, particularly retailers, turn to the web and social media marketing to bolster waning sales in the face of any global economic downturn, social networking sites may likely become the next major retail destination. A recently available 2009 survey has established that companies in the USA are currently spending near 3.5% of the marketing budgets on social networking and this is probably going to increase to around 13.7% within 5 years.
One of the greatest advantages of social networking (unlike other online strategies like search engine optimisation, pay-per-click advertising etc) is the fact you can easily implement; something everyone is able to use some effort and data!
We hear a lot that most of the revenue generated on the web is through marketing and advertisements. But how will it actually work? Do you know the myths as well as the facts? Would internet marketing generate enough revenue that you can have a livelihood from that? How does one strategize to create the most out of online advertising?
For many people, all of the above seems vague. We hear several names like Google AdSense, SEO, etc. but just how does all that come together? How easy or difficult is the realm of online marketing and advertising? Let’s look at some important points regarding online marketing techniques.
Build and keep the visibility of your website within the major search engines vlflgl you have a better probability of success. The secret is having a strategic marketing idea set up rather than simply seeking to optimize the content.
Online media buying is actually a complex field and launching a web-based campaign, although may appear to be a less expensive option actually gets more difficult as time progresses. Prepare a media plan first before venturing into this industry.