Late last month, the new York Attorney General’s office announced the findings of an investigation it conducted into the business of creating fallacious online reviews for various businesses. Although it is not a ubiquitous practice for Promoting firms, some companies did perform these tasks. google review posting service
Attorney General Eric D. Schneiderman confirmed that 19 enterprises signed agreements to refrain from posting fake online reviews and paid fines ranging from $2,500 to as high as $100,000. Essentially, the purpose of the fake online reviews, mostly on Yelp, Google and Yahoo, is to enhance the company’s awareness, improve its appearance and even increase revenues.
“What we’ve found is even worse than old-fashioned false advertising,” said fresh York attorney general in a statement. “When you the a billboard, you can tell it’s a paid advertisement – but on Yelp or Citysearch, you assume you’re reading authentic consumer opinions, making this practice even more deceiving. This investigation into large-scale, intentional deceit across the Internet tells us that need to approach online reviews with caution.”
What New York State investigators also found was that companies reached out to seasoned Yelp users and attempted to remunerate them with gift certificates any other types of offers in order to obtain them to post positive reviews. If the failed then they used freelance websites such as Craig’s List, oDesk.com and Freelancer.com to find writers and paid them between $1 and $10 for reviews.
Schneiderman also cited a 2011 Harvard Business School study, which examined Yelp reviews that were listed as fraudulent by the service. Its four primary findings were chain restaurants were lower the probability that to participate typically the scheme, restaurants with intense competition were more likely to write fake reviews of those competitors, restaurants with bad reviews or little reviews were more likely to participate in fake reviews and 16 percent of restaurant reviews called fake were gonna leave extremely positive or extremely negative reviews than regular reviews.
The Internet marketing, or search engine optimization, industry very competitive and businesses try to innovate their products and services as almost as much as they can to get more clients. Essentially, it is suggested that clients in order to hire an advertising firm must perform their due diligence and do plenty of research on the company.
In the end, as any Advertising or SEO professional will say, it takes time to appear on the first page of Google, raise PageRank and to improve domain authority. The best practice is adhere to the guidelines posted by search engines, review websites some other Internet venues. Indeed, there is certainly a difference between sending out a press release and falsifying product evaluations.
Furthermore, it appears that law enforcement is continuing its efforts in catching companies offering products and services. Schneiderman confirmed it will still try to cease business from lying to customers.